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Media communication and courtesy

Liberal Arts in Russia. 2023. Vol. 12. No. 2. Pp. 111-120.
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https://doi.org/10.15643/libartrus-2023.2.4
Tayupova O. I.
Ufa University of Science and Technology
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
Email: o.tayupova@mail.ru

Abstract

The article is devoted to the study of politeness in modern mass media communicative practices. The direct material of the study is the German texts of interviews actively placed in the media sphere, devoted to topical issues of the life of society in all its manifestations, as well as the texts of horoscopes for young people published on the pages of magazines. It is determined that in the discursive practice of media texts of German interviews, polite communication is achieved by direct appeal to the interviewee (Frau, Herr), through substitution and the use of the third person pronoun Sie, thanks to modal particles, the phrase besten (vielen) Dank, the verb danken (j-m D. für etw. Akk.), the nouns Entschuldigung, Verzeihung, while in the texts of horoscopes, politeness markers primarily include modal particles and rhetorical questions. The absolute leading marker of politeness in the considered media texts is the subjunctive form of the verb. To a certain extent, in the process of dialogic or polylogical communication carried out through interviews, speech ethics are violated by counter questions, interruptions of the interlocutor, as well as overly emotionally colored lexical units. The linguistic component of the category of politeness in the modern media sphere on the material of the German language is not fully developed and in the future it is advisable, for example, to identify the role of the imperative mood of verbs, to determine the functions of the modal verbs used here, attracting more and more new varieties of mass media communicative practices as empirical material.

Keywords

  • • politeness
  • • media communication
  • • politeness markers
  • • media interviews
  • • horoscopes

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