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Medical media discourse as an object of linguistic study (based on the material of modern German magazine periodicals)

Liberal Arts in Russia. 2019. Vol. 8. No. 5. Pp. 352-360.
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Tayupova O. I.
Bashkir State University
32 Zaki Validi Street, 450076 Ufa Republic of Bashkortostan, Russia


The article is devoted to the consideration and analysis of medical media discourse from the perspective of the modern anthropocentric paradigm. As one of the subtypes of medical discourse, the medical media discourse representing a complex phenomenon is widely involved in modern society. The German medical media discourse is embodied in the media sphere through various media including different scientific, popular science, and information-analytical magazines, as well as through a specialized journal press addressed to the specific groups of population. An algorithm for the effective study of the considered subtype of medical discourse is determined, which helps to identify and comprehensively analyze its discursive components, as well as the language code used. The analysis showed that from a linguistic point of view, medical discourse is a complex object of study, due to the heterogeneous nature of the texts. Thus, for the considered scientific medical discourse, the use of appropriate terminology, citation, subordinate clauses, and parenthetical constructions is characteristic. In the popular science medical discourse, in addition to the medical and general scientific terminology, simple sentences prevail, as well as some types of subordinate clauses: additional and definitive clauses. The language code of the popular science medical discourse is also characterized by the use of common definitions, which leads to the known brevity and conciseness of presentation. Advertising medical discourse of over-the-counter medicines is characterized by the use of syntactic ellipses and parceled constructions.


  • • medical discourse
  • • medical media discourse
  • • German medical journal periodicals
  • • anthropocentrism
  • • language code


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