Medical media discourse as an object of linguistic study (based on the material of modern German magazine periodicals)
Liberal Arts in Russia. 2019. Vol. 8. No. 5. Pp. 352-360.Get the full text (Russian)Email: firstname.lastname@example.org
The article is devoted to the consideration and analysis of medical media discourse from the perspective of the modern anthropocentric paradigm. As one of the subtypes of medical discourse, the medical media discourse representing a complex phenomenon is widely involved in modern society. The German medical media discourse is embodied in the media sphere through various media including different scientific, popular science, and information-analytical magazines, as well as through a specialized journal press addressed to the specific groups of population. An algorithm for the effective study of the considered subtype of medical discourse is determined, which helps to identify and comprehensively analyze its discursive components, as well as the language code used. The analysis showed that from a linguistic point of view, medical discourse is a complex object of study, due to the heterogeneous nature of the texts. Thus, for the considered scientific medical discourse, the use of appropriate terminology, citation, subordinate clauses, and parenthetical constructions is characteristic. In the popular science medical discourse, in addition to the medical and general scientific terminology, simple sentences prevail, as well as some types of subordinate clauses: additional and definitive clauses. The language code of the popular science medical discourse is also characterized by the use of common definitions, which leads to the known brevity and conciseness of presentation. Advertising medical discourse of over-the-counter medicines is characterized by the use of syntactic ellipses and parceled constructions.
- • medical discourse
- • medical media discourse
- • German medical journal periodicals
- • anthropocentrism
- • language code
- Makarov M. L. Osnovy teorii diskursa [Fundamentals of discourse theory]. Moscow: Gnozis, 2003.
- Kozhemyakin E. A. Mediadiskurs. Sovremennyi diskurs-analiz. 2010. Vol. 1. No. 2. Pp. 70-80.
- Komarova Z. I. Vestnik Chelyabinskogo gosudarstvennogo universiteta. Filologiya. Iskusstvovedenie. 2013. No. 1(292). No. 73. Pp. 66-71.
- Sarna A. Ya. Tsentr gumanitarnykh tekhnologii. 2002-2019. URL: https: //gtmarket.ru/7232.
- Matheson D. Mediadiskurs [Media discourses]. Khar'kov: Gumanitarnyi tsentr, 2013.
- Stilistika i literaturnoe redaktirovanie [Stylistics and literary editing]. 3 ed. Moscow: Gardariki, 2007.
- Vater H. Einführung in die Textlinguistik: Struktur und Verstehen von Texten. 3. Aufl. München: Fink, 2001.
- Kubryakova E. S., Dem'yankov V. Z., Kuzina L. G. Diskurs, rech', rechevaya deyatel'nost': funktsional'nye i strukturnye aspekty: Sb. trudov. Moscow: RAN INION, 2000. Pp. 5-13.
- Dem'yankov V. Z. Kognitivnye issledovaniya yazyka. 2009. No. 5. Pp. 30-42.
- Kubryakova E. S. Yazyk i znanie: Na puti polucheniya znanii o yazyke [Language and knowledge: On the way to gain knowledge about language]. Moscow: Yazyki slavyanskoi kul'tury, 2004.
- Tsurikova L. V. Gorizonty sovremennoi lingvistiki: Traditsii i novatorstvo. Sb. v chest' E. S. Kubryakovoi. M: Yazyki slavyanskikh kul'tur, 2009. Pp. 76-92.
- van Dijk T. A Handbook of qualitative methodologies for mass media research. 1999. Vol. 5.
- van Dijk T. Discourse and Context: A Sociocognitive Approach. New York: Cambridge University Press, 2008.
- Deutsches Ärzteblatt. 17.09.2019.
- Tayupova O. I. Doklady Bashkirskogo universiteta. 2017. Vol. 2. No. 2. Pp. 241-245.
- Spektrum der Wissenschaft. 15. 07. 2018.
- Der Spiegel. 05.10.2019.