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Titles of mass media interview in aspect of linguistic pragmatics

Liberal Arts in Russia. 2016. Vol. 5. No. 1. Pp. 58-65.
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Bychkovskaya N. V.
Bashkir State University
32 Zaki Validi St., 450076 Ufa, Republic of Bashkortostan, Russia


Titles of modern interviews are studied on the material of German mass media texts. Leading syntactic structures, communicative signs and pragmatical aspects of titles are analyzed. The most attention is paid to titles in form of questions or exclamation, which have the strongest communicative pragmatical effect. Exclamation and questions in the position of titles lose value of incentive and interrogative, incentive or interrogative remain only formally, which makes them quasi-incentive and quasi-interrogative. Exclamation and question functions go by the wayside, in the first place extends forecasting capabilities for the content of subsequent title text. Besides, in article the titles in the form of question containing the address are analyzed. Illocutionary goal of these titles is an invitation to a discussion of the potential reader, and a joint search for common perspectives in this or that activity, for selected search of the most appropriate of all the possible solutions to a problem. They seem to reproduce the process of reflection of the author and cause to think about the issues raised by recipients.


  • • media text
  • • interview
  • • title
  • • linguistic pragmatics
  • • pragmatical potential
  • • communicative and structural-semantic types of sentences


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