Innovation and its importance in the modern culture of entrepreneurship
Liberal Arts in Russia. 2019. Vol. 8. No. 2. Pp. 107-117.Get the full text (Russian)
Lomonosov Moscow State University
GSP-1 Leninskie Gory, 119991 Moscow, RussiaEmail: firstname.lastname@example.org
The subject of this study is the relationship of innovation with start-up business. The paper compares the values of innovation in different eras, in which the concept of innovation takes on a different meaning, taking into account not only the technological aspect of product production, but also the sphere of marketing and management. The method used in the work reveals the innovative component of modern start-up communities, focusing on the social and philosophical interpretation of the economic theory of innovation. The novelty of the study lies in the theoretical and practical comparison of the specific achievements of large companies and their innovative approaches. The author highlights the specific features of the innovation process in start-up communities. The main goal of the article is to demonstrate that the startup form, which is in demand in the business community today, that was formed at the beginning of the 21st century is focused on the need of modern society to develop private entrepreneurship industry on the basis of achievements of innovative technologies. The “Innovation”, in turn, is based on the deep aspiration of a post-industrial society, an information-type society that can be described as a focus on future programming.
- • innovation
- • innovation process
- • start-up
- • production
- • innovation environment
- • idea
- • conception
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