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No. 1

Anthropocentricity of the texts in mass-media discource

Liberal Arts in Russia. 2018. Vol. 7. No. 3. Pp. 223-231.
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License: Creative Commons Attribution-ShareAlike 4.0
https://doi.org/10.15643/libartrus-2018.3.5
Tayupova O. I.
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
Email: o.tayupova@mail.ru

Abstract

The article is devoted to the analysis of the specificity of media texts representing in the aggregate the media discourse from the position of the anthropocentric scientific paradigm. The author determines the main aspects of the writer’s text category and peculiar properties of the recipient in the mass-media sphere. It is emphasized that at the present time texts on modern financial technology, implicitly advertising and political manipulative texts are highly demanded. Recognizing the importance of the role of the subject in discourse, the attention is drawn to the important role of the recipient. Special attention is paid to the dialogic texts, which are characterized by the presence of not only author, but also the interviewee, and the recipient to whom the information is addressed. The image of the author in the dialogic mass media text has its own characteristics, since in this case the writer and the respondent are co-authors. Linguistic personae in interviews are famous politicians, public characters, sportsmen, people of art and culture. On the one hand, they express collective opinion; on the other hand, they are individuals, so they are characterized by personal choice of language means. The use of the anthropocentric scientific paradigm helps to clarify the role of communicants in the process of creation and perception of media texts. The specificity of anthropocentrism in relation to the texts of mass-media discourse is stipulated by the fact that they have an impact not on individual linguistic persons, but on different social groups, and by wide range of non-verbal means that are used in the process of creation of these texts. Thus, on the basis of the use of certain linguistic means, both grammatical and lexical, including connotative words, a linguistic portrait of mediacommunicants is formed.

Keywords

  • • mass-media discource
  • • mass media text
  • • anthropocentrism
  • • language personality
  • • recipient
  • • sender
  • • mediacommunication

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