Study of language specificity of media texts in training of philologers and journalists

The language specificity of modern media texts and the aspects of studying it in the courses “Language and style of modern mass media” and “Modern mediatext” are considered in the article. The language specificity of contemporary media texts is connected, on the one hand, with the subjectivization of the text, enforcement of personality, democratization and with the increase of proportion of a foreign word, intertexuality, intellectualization of the text on the other hand. Subjectivization of the text is connected with the personality enforcement, is determined by the influence of social processes - freedom of speech declaration - and demonstrates itself in the actualization of the author, in a high level of evaluation, emotionality, abundance of metatextual means. Democratization in the modern mass media texts shows itself in the joint functioning of means of different styles: bookish, substandard, jargon. Intertextuality is opposed to the excessive subjectivization of the text and demonstrates itself in the increased usage of foreign words, it is realized with the help of precedent phenomena. Intellectualization shows itself in the active usage of the means of indirect communication by the journalists: tropes, wordplay (especially in the sphere of neologization). Unnecessarily liberal usage of language means for the expressive-evaluating and wordplay on purposes is often contiguous to speech aggression. Consequently studying modern media texts allows students to not only detect and characterize the main features of the modern mass media language and style, structural-semantic peculiarities of a modern mediatext, but also to give its socio-ethical evaluation.